Specialized bikes were born in California in 1974 in a small family-run company that imported Italian components and frames. The company quickly grew to become one of the most important brands in the global cycling industry. As the name suggests, the brand's goal is to specialize in the production of bikes suited to every type of terrain and riding style. Specialized is one of the pioneers in mass production of mountain bikes, with iconic models like the 1981 Specialized Sequoia and the Specialized Stumpjumper, which became the first mass-produced mountain bike and set a trend that would spread worldwide. Sportissimo was one of the first Italian bike shops to collaborate with this brand, even before mountain bikes became popular in Italy. Thanks to this long-standing partnership, Sportissimo became an important Specialized retailer and is now one of the main online Specialized resellers.

Specialized has also had numerous collaborations with international cyclists and teams, who chose to ride their bikes during competitions. One of the most notable riders is Peter Sagan, who won three consecutive World Championships aboard his Specialized bike.

Specialized Mountain Bikes

Specialized bikes are strongly associated with the world of mountain biking due to their history, with iconic models such as the Stumpjumper and Sequoia, as well as the Specialized Epic and Demo 8. However, Specialized is not only about mountain bikes: the brand offers a range of bikes from city bikes and road bikes to gravel bikes, fat bikes, and modern e-bikes, where Specialized has once again been a pioneer in innovations that dominate the market.

Specialized was the first brand to introduce a revolutionary e-MTB in 2015, combining performance and lightweight design: the Specialized Turbo Levo, which has seen numerous evolutions and remains a benchmark in the world of electric mountain bikes.

Specialized E-Bikes

The world of Specialized e-bikes is vast and diverse, with various adaptations of the Turbo pedal-assist technology across different bike types designed for various terrains and disciplines. The philosophy behind Specialized's ongoing research in this field is embodied by the motto "It’s You, Only Faster": each electric bike is designed to provide the exceptional riding experience of the specific model, enhanced by pedal assist that allows you to go further, beyond your limits. This is the essence of all Specialized e-bikes, such as the 2022 Turbo Como, Turbo Vado, Turbo Creo, as well as the MTB models like Turbo Levo, Turbo Tero, and Turbo Kenevo.

Specialized Road Bikes

Some of the most famous road bikes from Specialized include:

• Specialized Tarmac – agile, durable, and responsive.
• Specialized Roubaix – carbon fiber designed for long-distance races.
• Specialized Venge – rigid and aerodynamic, ideal for competition.
• Specialized Aethos – combines rideability and lightweight design.
  In the Specialized collection, there is also the S-Works line, designed for competitive cyclists. The most famous is the Tarmac SL7 S-Works, which perfectly combines aerodynamics and lightweight design, conforming to UCI regulations. Inspired by the Venge and the "FreeFoil Shape Library" optimized profiles, the Tarmac is the dream bike for every road cyclist.

Specialized Gravel Bikes

Specialized Gravel bikes are ideal for escaping onto less-traveled roads and exploring nature. They adapt to all types of terrain with responsive handling and great maneuverability. Specialized gravel bikes, such as the Specialized Diverge, offer stability and agility on all terrains with the Future Shock suspension system, while the Specialized CruX is lightweight and high-performing, perfect for fun on rough roads. These bikes are available in our online store for those who seek speed and control with the renowned quality of the Californian brand.

Specialized Components and Accessories

Just like in the best Specialized shops, our online store offers everything you need to customize your bike or replace a part. We offer a wide range of original Specialized spare parts, helmets, shoes, bags, bottles, tires, and cycling clothing to ensure you never lack the quality of Specialized, even in the smallest details.

Now browse through our Specialized bike deals to find the bike that best suits your needs or shop online for the Specialized components that will perfect your cycling experience!